Creative Sportswear

About Us
Design Services

Customer Photos
Yearly Specials
Screenprinting Pricing
Printing FAQ
Glossary of Terms
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Store Hours: M-F 8am - 5pm
Closed Sat. & Sun.

481 Robbinsville Road
Andrews, NC 28901
Phone: 828-321-5970

Artwork: Any drawing, photo, illustration, or lettering to be printed.

Backing: Woven or non-woven material used underneath the item or fabric being embroidered to provide support and stability for the needle penetration. Best used when hooped with the garment, but also can be placed between the item to be embroidered and the needle plate on flat bed machines. Available in many styles and weights with two basic types (cutaway and tearaway).

Buckram: Coarse, woven fabric, stiffened with glue, and used to stabilize fabric for stitching. Commonly used in caps to hold the front panel erect.

Constructed (for caps): In a constructed cap, there is a piece of material called buckram that is placed in the crown (the area just above the bill) of the cap and it helps the crown hold its shape. One of the most common examples is that of a baseball style cap. The crown on this cap has a distinct shape. The buckram holds the crown up giving it a more formal or uniform look.
Constructed caps are great if you are looking for a more formal, uniform or athletic look for your company logo.

Unconstructed (for caps): In an unconstructed cap, that piece of the buckram is not used. Therefore, the crown of the cap is lays more flat against the forehead. It is a less formal or more casual look for a cap. Some people call these floppy caps. The crown on this cap is not as smooth.
Unconstructed caps tend to be more casual and informal looking. People also seem to really like the way these caps fit on their head. That's why you will see more people wearing unconstructed caps than constructed one.

DPI: Dots per inch. Unit of measure used for the resolution of a picture. Also known as "pixels per inch".

Digitizing: Modern term for punching. Embroidery digitizing is the process of taking any form of artwork and transforming it into a language that the sewing machine will understand and stitch it out. Embroidery digitizing is a complex process which uses running, satin and fill stitches to create an embroidery design. Embroidery digitizing is for someone who enjoys a challenge and wants to create their own designs. It requires many steps from starting with a simple clip art to a stitched out design. Embroidery digitizing software is needed for this process.

Embroidery: Decorative stitching on fabric. Generally involves non-lettering designs but can also include lettering and/or monograms. Evidence of embroidery exists during the reign of Egyptian pharaohs, in the writings of Homer and from the Crusaders of the 12th century. It has evolved from hand work to manual sewing machines and from hand looms and embroidery machines with hundreds of needles to high-speed, computerized multi-head machines.

EPS: Encapsulated Post Script is a standard format for saving object-oriented (also called vector) graphics. Some common packages that support EPS files are Illustrator, Freehand, and CorelDraw. EPS is the preferred format for printing output.

Halftone: Screened reproduction of an original, made up of dots varying in size to create the illusion of a variation in tone. Usually done with one particular color to appear to look like another color.

Hoop: Device made from wood, plastic or steel with which fabric is gripped tightly between an inner ring and an outer ring and attached to the machine's pantograph. Machine hoops are designed to push the fabric to the bottom of the inner ring and hold it against the machine bed for embroidering.

JPEG: Joint Photographic Experts Group. Standard compression format used for files containing high-resolution color images.

Logo: Broadly defined, it is any drawing, illustration, symbol, abbreviation, lettering style, or word that is legally registered by a company and used for identification purposes. Also known as a "trademark".

PDF: Stands for Portable Document Format. Created by Adobe Systems, it uses the software program Adobe Acrobat as a universal browser. Files can be downloaded via the web and viewed page by page.

PMS™: Pantone Matching System. Trademark of a color scale commonly used for precisely matching colors for printing. Each hue comes with a coded number, which indicates instructions for mixing inks to achieve color match.

Pre-Production Sample: Production of a sample of the finished product featuring the specifics of a purchase order for the purpose of checking whether the product's appearance and printing correspond to client's expectations prior to processing the whole order.

Promotional Items: Small giveaways for trade shows, merchandise used for marketing and communications to get your company name out there. Items include key chains, pens, letter openers, etc.

Registration: Correct registration is achieved when all stitches and design elements line up correctly.

Resolution: Clarity of the picture defined by the number of pixels per inch on a screen or by the number of dots per inch on a printed document. Its unit of measure is dpi.

Scanning: Scanners convert designs into a computer format, allowing the digitizer to use even the most primitive of artwork without recreating the design. Many embroidery digitizing systems allow the digitizer to transfer the design directly into the embroidery digitizing program without using intermediary software.

Screen Printing: Printing method by which image is transferred to printed surface by squeegeeing ink through a stenciled screen stretched over a frame. In this process, screens are treated with a light-sensitive emulsion. Then, film positives are put in contact with screens and exposed to light, which hardens emulsion not covered by film, leaving a soft area on screen for squeegeed ink to be forced through.

Vector Graphic: An image drawn with shapes and lines called paths. Images created in Illustrator and Freehand are vector graphics.